Authorities say a Texas man is dead after falling about 350 feet off the South Rim at Grand Canyon National Park.
Park officials say 53-year-old John N. Anderson, of Grapevine, was visiting the park with his family.
The Grand Canyon Regional Communications Center received a report of a man falling off the rim near El Tovar Lodge about 8 a.m. Saturday.
Rangers were able to locate Anderson and began CPR, but they say efforts to resuscitate him were unsuccessful.
NBC 5 has learned that Anderson was an insurance agent with State Farm. He had his own agency in Bedford. According to his agency biography, Anderson was a graduate of Purdue University and had been a State Farm Insurance agent since 1985.
The father and husband was at the Grand Canyon with his family, according to the National Park Service.
Anderson's wife was flying back to the Dallas-Fort Worth area Monday night.
An investigation into the incident is being conducted by the National Park Service and the Coconino County Medical Examiner.
NBC 5's Ray Villeda contributed to this report.