The University of North Texas announced Thursday that beer will be sold at Apogee Stadium for all football games beginning Sept. 6.
“We carefully studied all issues related to making beer available in Apogee Stadium, and from every angle, it makes sense,” said UNT President Neal Smatresk. “At UNLV, my experience was that selling beer helped to more carefully regulate alcohol consumption and encouraged more fans to watch the game in the stadium. It also cumulatively improved revenues and had no negative impact on the overall experience of all fans.”
UNT officials worked in a collaborative effort to create an environment that will not negatively affect the experience of the football fans.
"The addition of beer sales has been something we discussed since the construction of Apogee Stadium began," Director of Athletics Rick Villarreal said. "In a market where we are in constant competition for the consumers' entertainment dollar, we have to provide the amenities sport enthusiasts expect. With the addition of beer sales in the stadium, we will now offer what venues like AT&T Stadium and the American Airlines Center have provided from day one."
Beer will only be sold in controlled areas of the stadium, away from the designated family fun area under the north end zone stands.
SMU announced it will also incorporate beer sales at Gerald J. Ford Stadium this football season, and will join Texas, Texas Tech, UT Arlington, UT-El Paso, UT-San Antonio and Houston as state universities that currently serve beer at designated athletic events.
