The Big 12 is already a boon to TCU football.
TCU announced Wednesday that it has sold out its full allotment of 30,000 season tickets for 2012, when the Horned Frogs begin Big 12 play in newly renovated, 45,000-seat Amon G. Carter Stadium.
Along with those season tickets, there will be about 5,000 tickets set aside for students each game and another 4,000 for each opponent.
It's the third consecutive year that TCU has set a new mark for football season ticket sales. It sold 19,143 season tickets in 2010, and 22,500 last year.
The number of season tickets has more than doubled since 14,400 in 2007.
TCU's season opener is Sept. 8 at home against Grambling State. The first Big 12 home game is Oct. 6 against Iowa State.