The Irving Convention and Visitors Bureau is taking action after being inspired by NBC's Ann Curry.
This week Curry sent out a tweet motivating those throughout the country to provide random acts of kindness on behalf of the 26 victims of the massacre in Connecticut.
The Irving CVB staff has been planning out the most meaningful ways to pay tribute to all of the shooting victims in Connecticut.
"We are trying to take the characters of students and match them up with some kind act that we can do," said Diana Pfaff, director of communications at the Irving CVB.
The organization is spending roughly $500 to perform 26 random acts of kindness throughout the city. To do so, they have partnered with local businesses to accomplish their mission.
Marlen Torreblanca got her cat food paid for at PETCO in honor of 6-year-old animal lover Catherine Hubbard.
"I'm sad that she is not here and I'm grateful that y'all are doing this for her," said Torreblanca.
As the random acts continued throughout the day, Pfaff said she's grateful to Ann Curry for motivating her to do something positive for her community.
"Her philosophy is, when you do something good, you feel good. And I think a lot of us have felt not very good because of what has happened up there. Even though it's half a country away, we're still affected here in Irving, Texas," she said.
Pfaff said the Irving CVB's 26th act of kindness will be to send a special delivery to Curry, thanking her for inspiring them. That act will be in honor of 27-year-old Vicki Soto, who was an inspiration to all of her students.