They’ve done it with a cheeky sense of humor, a while back launching promotional T-shirts — don’t remember the exact phrases, but something along the lines of “Save the tatas” and “If you’re going to stare at least donate a dollar” — alas, since deemed too controversial for the sensitive masses.
It was somewhat surprising, then, to see the organization go all momma-bear on anything and most everything related to its “for the cure” phrase — Race for the Cure being one of the well-known events — and the color pink.
According to a Wall Street Journal piece, Komen took legal steps to prevent other groups from using “for the cure” or similar phrases in their fundraising efforts on behalf of various diseases, even going so far as suggesting an alternative name for one group, which just says, “gall for the cause”
What’s next, sue for the cure?
"We see it as responsible stewardship of our donor's funds," Komen's general counsel Jonathan Blum is quoted in the article.
It could also be seen as petty litigation.