"We are ready to kick off Super Week in Fort Worth. We have so much going on, it's not just the Super Bowl. It's everything else. There is plenty to do," Kelly Campbell, from the Fort Worth Convention and Visitor's Bureau says.
"Sundance Square is going to be kind of the hub of everything. This is where ESPN is going to be based throughout the whole week," Campbell explains.
ESPN will begin setting up their stage on January 24, but on Sunday workers from Sundance Square came out to prep for the networks arrival, unscrewing bolts and taking down light poles, which they say will be replaced by ESPN's studio camera's.
The sports network is planning to broadcast more than 100 hours of programming within the US and internationally on TV and radio during Super Bowl week.
They chose the city of Fort Worth, which also boast hosting the AFC champion Pittsburgh Steelers, earlier this year as their broadcasting headquarters. Leaders believe ESPN's decision to broadcast from Sundance Square will bring unprecedented exposure to the area and the city of Fort Worth.
Onsite telecast will be open for free public viewing starting on January 31.
But events won't be limited to just the network's operations -- most businesses and entertainment locations have Super Bowl plans of their own to capitialize on larger crowds.
Those crowds, events, and staging areas will have some effect on the day-to-day operations for residents as well. Campbell says the city's official website (click here to access) will have information on road closures and other important items.