Randy McIlwain, NBC 5 News
Dallas police are searching for an aggravated robbery suspect who has hit 15 businesses since late July. Detectives say he's targeting mostly insurance companies that cater to Latino customers.
Dallas police believe the man connected to a string of insurance company robberies robbed a wireless cell phone store on Sunday.
For the second time in a month, the Dallas Police Department called a news conference to address an ongoing crime spree – an armed robbery suspect who has been targeting insurance companies with largely Latino clientele.
“He means business and that's the scary part here,” said Major Jeff Cotner, of the Dallas Police Department’s Crimes Against Person’s Unit.
Since July 26, the same man is believed to be involved in as many as 15 armed robberies across Dallas-Fort Worth.
In Dallas, the man is connected to 12 robberies, but his most recent robbery was a departure from his normal target.
Investigators say the man robbed a Metro PCS wireless cell phone location on Sunday.
“Again, it was primarily insurance companies those insurance companies that cater to the Hispanic community,” said Cotner. “They have cash on hand.”
The suspect has been seen wearing some of the same throughout the crime spree.
He has been seen wearing a red t-shirt or a black and white t-shirt with a red number eight on the back.
The suspect has changed guns from blue steel to a chrome revolver. \
Officers are worried most about whether he’ll become more aggressive, continually threatening victims putting guns to their heads and waving it in their faces.
“He's hard to catch. Those are a lot of locations for us to look for,” said Cotner, referring to a map of each location robbed.
Police say there is now a $10,000 reward for information leading to an arrest and indictment. Authorities are hopeful that the reward money will motivate someone to give up the identity of the suspect before he has an armed confrontation with officers or a victim.
“Somebody does know him and that's why it's important that they help us; help us before he hurts someone, that's what I’m concerned about,” said Cotner.