The video showcases everything positive happening in Texas, despite the national economic downturn. "It reminds them that things are good here, even though the economy may soft," Winans said.
The video also launches a new term for urban triangle anchored by Dallas-Fort Worth, San Antonio and Houston. Winans calls it theTexaplex. "This is an area where you're going to see incredible growth in the next 20 years," Winans said.
Reponse to the video has been overwhelming. More than 60,000 people have viewed it online. Gov. Rick Perry and the NBA San Antonio Spurs have also used it.
Short hopes Texans will spread the positive message by sharing the link to the video. "This is something you can do. You can forward this along."