Randy McIlwain, NBC 5 News
On Monday morning, Alicia Moore's family said they were pulling the reward and memorial fund in the murdered girl's name, saying they're feeling exploited in their time of grief.
The family of Greenville slaying victim Alicia Moore is shutting down all of the reward and memorial funds set up in her memory.
Investigators found the girl's body in a trunk in Van Zandt County earlier this month. There have been no arrests in the case, and police have remained tight-lipped about their investigation.
The family said some of the businesses and individuals are overstepping their bounds with plans to put up signs and billboards this week and are perhaps trying to make a name for themselves in connection with the tragedy.
The family said it feels exploited but did not specify who it felt was benefiting.
"We appreciate it but, at this time, we feel like they need to be pulled down," said Moore's aunt Jessica Byrd. "The billboards don't need to go up, and that's it."
Byrd works for Mark Cobb, the owner of McKinney's Kids R Kids. He planned to pay for billboards along State Highway 380 in McKinney and Greenville that would ask for help in solving Moore's slaying.
"I just wanted to help the family and help the police and so I started the two funds and I didn't want to bother the family," Cobb said.
Byrd said too many people, from her employer to Greenville's chapter of the NAACP, have stepped up as advocates for Moore's family without first speaking to the family.
Cobb said the reward fund would be capped at $25,000 and that he would give a check to the Moore family from the memorial fund, which is close to $9,000.
"Everybody is in agreement to go ahead and keep that $25,000 reward for information leading to the arrest and conviction of whoever did this heinous crime," Cobb said.
NBC 5's Randy McIlwain contributed to this report.