Folks in Denton are rallying behind U.S. Olympic short track speed skater Jordan Malone and his team as they go for the gold in Sochi.
Malone was born and raised in Denton where he got his start inline skating and eventually made the transition to ice. In 2010 he made his first Olympic run at the Winter Games in Vancouver where Team USA took the bronze.
Since then a growing fan base in his hometown has been following his progress and doing their part to help him reach his Olympic goals.
At the Pour House on Denton's south side they've served Malone and his mom for years and have welcomed fans to watch his events with them and donate to the cause.
"He's a great guy and has success with being humble which is awesome," said owner Rickie Moore. "We had him come up here after he had won his bronze medal and we had tons of people come in, he let them have it and take pictures with it. He's represented Denton and the surrounding community very well."
Elsewhere in town Buffalo Wild Wings has been donating a portion of sales on certain nights to help get Malone's mom to Sochi to watch him compete. She was able to make the trip.
Plus a group of longtime friends of the Malone family have made the rounds to local bars and restaurants selling T-shirts, wristbands, and encouraging donations to Jordan's cause. As of Thursday Malone's Go Fund Me page online had received about $8,000 in donations.
Many of Malone's hometown fans have simply taken to social networks; wishing Jordan well in the games and watching his progress on NBC and the web.
After qualifying for the medal rounds Thursday, Malone and Team USA are set to compete for the gold next Friday. Fans say they will be out in full force that night to watch him compete live and hopefully bring the gold medal back to Denton.