Frisco Wants to Dispel ‘Cookie Cutter' Suburb Stereotype

New "Neighborhood Design Strategy" would require future developments to break from typical suburban neighborhood design

The City of Frisco is fighting back against a popular stereotype of the suburbs.

“When people think of the suburbs typically they think of cookie-cutter and block and grid-designed neighborhoods, and that is not what we want here in Frisco,” said Frisco Mayor Jeff Cheney.

Last week Frisco city council members voted to adopt an extensive Neighborhood Design Strategy, which would establish new building standards for future housing developments in the fast-growing city.

Among the recommendations that the strategy champions for are the installation of roundabouts, an increase in the number of cul-de-sacs in a development and an increased emphasis on curvilinear streets — streets that meander instead of being long, straight stretches.

“We are only a little bit over 60 percent filled out, so we really have the second half of our city to go,” Mayor Cheney said. “So there are quite a few opportunities, really, to define kind of the northern half of our city and what it is going to look like.”

According to Mayor Cheney, the strategy has the support of the Dallas Builders Association, a trade association that represents home builders in seven North Texas counties.

In order to implement the changes, council members will now be tasked with amending existing ordinances that pertain to the recommendations in the strategy.

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