Laid Off? Executive Coach Reinvents Careers
Getty Images/John-Francis Bourke
If your employer has sent you packing, perhaps it's time for a career makeover.
A Dallas-based executive coach helps people who've lost their jobs reinvent their careers by developing a person brand.
Valerie Sokolosky stresses the importance of developing a personal brand and uses a "360" evaluation. It involves her clients sending questionnaires to their family, friends and colleagues.
Sokolosky said developing a strong personal brand is critical to a successful job search.
"I haven't found anyone it hasn't worked for," Sokolosky said.
Sue Moore is one of Sokolosky's clients. After being laid off from her job as a bank executive, she turned to Sokolosky for help in developing her personal brand. Sokolosky guided Moore through the 360 process.
"It helped me to get very clear on who I am -- what I bring to the marketplace," Moore said.
It worked. Moore has since landed a job as a financial advisor with a global financial services company. And she looks at her layoff in a whole new light.
"It was probably one of the better things that's ever happened to me."
Sokolosky's organization is called Valerie & Company. There's also a quiz you can take on your personal brand at: http://www.reachcc.com/brandquiz.
Posted Thursday, Jul 16, 2009 - 10:49 PM CST
