Doritos to be Sprinkled Over Creator's Grave

By Frank Heinz
|  Tuesday, Sep 27, 2011  |  Updated 1:59 AM CDT
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In Memoriam

AP

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Doritos are to be sprinkled over the grave of their creator during a graveside service later this week.

Arch West, of Dallas, is credited with creating the iconic snack chip after a family trip to San Diego in 1961.

According to West's daughter, Jana Hacker of Allen, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego. 

Hacker said the pitch received only a lukewarm response, but that market research supporting West's hunch eventually put the chips on store shelves.

West died last Tuesday at Presbyterian Hospital in Dallas.  He was 97.

A graveside service is planned for 10:30 a.m. Oct. 1 at Restland Memorial Park in Dallas.  Hacker told The Dallas Morning News that before putting dirt over her father's urn, they planned to toss in a few Doritos.

Apropos.

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