AT&T is reducing cellphone rates for family plans with large amounts of data.
The new rates are available starting Sunday and apply to plans with at least 10 gigabytes of data shared by two or more phones on a single account. Savings start at $10 per phone, per month.
The changes represent AT&T's latest effort to get customers to pay more overall by upgrading from lower-use plans. In some cases, families will actually pay less if they upgrade. But for the most part, more data means more revenue for AT&T.
David Christopher, chief marketing officer for AT&T's wireless business, said the offer is designed to give families a worry-free experience as they consume more data for video and social networking.