Consumer Reports: Do Online Flowers Deliver? | NBC 5 Dallas-Fort Worth
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Consumer Reports: Do Online Flowers Deliver?



    Consumer Reports

    Mother's Day arrives once a year, often with an armload of flowers. But when you order online, all you have to go by is a photo. Consumer Reports set out to find out whether what you see is what you'll get.

    Testers ordered eight arrangements from two major florists, FTD and 1-800-Flowers.

    Consumer Reports: Do Online Flowers Deliver?

    Consumer Reports: Do Online Flowers Deliver?
    Consumer Reports set out to find out whether what you see when ordering flowers online is what you'll get.
    (Published Tuesday, April 29, 2014)

    The flowers-mixed bouquets and roses-were in the $50 to $60 range. Photographers took pictures, and more than one hundred staffers assessed the photos and rated how happy they'd be to receive the flowers.

    Most of the appraisers were happy when shown only the photos of the delivered flowers. But when they compared the online photos with what came, they were disappointed. For example, the 1-800-Flowers site featured a bright mixed rose bouquet, but the roses that arrived were much different colors. An elegant bouquet sold on the FTD website came as a hodgepodge of different flowers and colors.

    NBC 5 contacted 1-800-Flowers and we were told for consumers, "it is reasonable that if they are looking at a design on a website, that is what they are going to get," said Yanique Woodall, vice president of public relations. But she said "colors may vary" because the company's florists choose the freshest products available. Woodall also said if a customer is not satisfied, the company will send another arrangement.

    Consumer Reports says the online arrangements are shot under the best circumstances, professionally styled using the freshest flowers. And the flowers you'll get are subject to availability.

    The good news? Your mother probably won't be comparing what you send her to what’s online. She'll just be happy you thought of her.

    Consumer Reports has a few tips to keep any blossoms looking fresh: Tell mom to trim the stems with a sharp knife each day. Change the water often, and trim off any leaves that are submerged. Keep the flowers in a cool spot, and make use of those little packets of preservatives that come with the flowers. They really work.

    Complete Ratings and recommendations on all kinds of products, including appliances, cars & trucks, and electronic gear, are available on Consumer Reports' website.