William Hensley has been a paying Dallas Cowboys season ticket holder for 37 years. He owned his restaurant, Fish Bones Grill, located in Arlington, for 25 years. This season, his two passions collide: his business and the Cowboys.
Hensley's restaurant just across Collins Street from the new Cowboys stadium.
"I'm excited." Hensley said, surrounded by pictures hanging on his walls that chronicle the construction of the $1.2 billion stadium. "When the open the end panels, we might even be able to see the screen in the end zone."
He's also excited about the economic boon that's coming on Sundays. Even though the Cowboys haven't played a game at stadium, the few events that have gone on inside the billion dollar dome have brought more business.
"I've seen a 40 percent increase with every event," Hensley said.
Other surrounding businesses are expecting the same.
With thousands of people driving from all over North Texas, and even other parts of the state for the games, businesses are hoping that the foot traffic eventually makes it into their stores and restaurants. Hensley's making sure he gets his share of customers.
"We're planning a game day menu. Hotdogs, hamburgers, stuff like that," he said. And, since prices in the stadium can run too rich for some people's blood, Hensley thinks that'll be good news for his business.