Super coverage of the big game at Cowboys Stadium

Concierge Services in High Demand for Super Bowl

By Amanda Fitzpatrick
|  Friday, Jan 14, 2011  |  Updated 8:15 PM CDT
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Having a Super Bowl party? Hire a personal concierge for a mere $10,000.

Amanda Fitzpatrick

Having a Super Bowl party? Hire a personal concierge for a mere $10,000.

The Super Bowl is boosting business for local concierge services.

Tina Moore said business has more than doubled for her company, Moore Concierge Services, since the announcement of the big game.

"This is bringing a lot of revenue for small business, and this is what we've been waiting for and hoping for," she said.

The Super Bowl is expected to bring more than 200,000 visitors to the Metroplex.

Concierge companies offer a range of services, including running errands, shopping for last-minute items and making arrangements for guests. With some clients paying $10,000 to $20,000 for events she's planned, Moore said the Super Bowl weekend will prove to be a big moneymaker.

While she can't name her clients, Moore did say they include lawyers, doctors, celebrities and a local NFL Hall of Famer.

"The craziest request I've gotten so far is, basically, they wanted their hotel room changed to something specific -- specific furniture, specific linens on their beds," Moore said.

But her business is all about catering to the client's taste, she said. That means arranging for 100 percent organic sheets for clients who want all-organic things and making sure food baskets have foods the client likes.

Jay English, one of Moore's clients, said he will use the company's services to make sure out-of-town clients traveling in for the festivities have a great stay.

Moore will arrange hotel stays for associates coming in from California, as well as make plans for them, help them if they need things while in town and handle shopping trips, he said.

Sports publicists are also benefiting from the Super Bowl boom. One local representative said her NFL clients will receive 60 to 70 percent more bookings for events during that weekend.

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