The Big 12 is redesigning its logo, sticking with the same roman numerals for the 10-team conference.
The second rebranding since the league formed in 1996 features a rounded, modern-looking "XII" to replace a more traditional block design. The new look was unveiled Monday, a day before the July 1 start of the athletic year for colleges.
The league said earlier this year there were still no plans to change the name despite realignment that resulted in a net loss of two schools.
Conference officials have said they aren't considering expansion but haven't ruled it out.