Advertising for Atheism

FW bus ads promote Godless coalition

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    NEWSLETTERS

    Starting tomorrow, some "T" buses in Fort Worth will carry advertisements that will likely gain more than a little attention, and that’s what good advertising does.

    "Good Without God Messages" on the "T"

    [DFW] "Good Without God Messages" on the "T"
    Four Fort Worth city buses will have ads that read "Millions of Americans are Good without God" a message from the Dallas-Fort Worth Coalition of Reason. (Published Tuesday, Nov 30, 2010)

    The ads read, "Millions of Americans are Good without God," with which more than a few people likely will disagree. It’s part of an awareness campaign launched by a group called the Dallas-Fort Worth Coalition of Reason, or DFW CoR because everything needs an acronym.

    According to a news release issued by DFW CoR, "The campaign is designed to help those interested find the fifteen area nontheistic groups that make up the DFW coalition," or disinterested as the case may be.

    The reasoning, according to the group, is that atheists, agnostics, and other nonbelievers need to know they’re not alone, like they didn’t already.

    The group tried to place similar ads on DART buses in Dallas, "but when we approached DART, they chose to stop running all religiously-related ads rather than include ours," DFW CoR Coordinator Terry McDonald said in the release.

    But, but … these aren’t religiously related ads so what’s the problem?

    One the other hand, "[t]he T strives to be fair to all parties in accepting advertising and to not discriminate among faiths or beliefs," said T Communications Manager Joan Hunter. Besides, an advertising buck’s an advertising buck.

    McDonald also said the campaign is designed to enlighten believers.

    "We want religious people to understand that non-believers are basically the same as everyone else," he said in the release. "We are as good, as moral as any other group."

    Good luck with that.

    Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He wonders what an atheist says in lieu of “Oh my God.”