During November, the 'stache is in style.
"People are like, 'What's up with the mustache?" said Drex Dorman of Murphy Fire Rescue. "It's kind of a joke thing -- everyone grows a mustache in November."
The month is unofficially called "Movember" -- or mustache November -- to many men, although other trends such as "no shave November" are also out there.
Murphy's fire department is raising cash for research to cure prostate cancer, testicular cancer and for donations to the Livestrong foundation.
On Nov. 1, nearly every department member either started growing a mustache for the first time -- or shaved his upper lip into a clean slate.
"I've had a mustache for 26 years without shaving," Bruce Parsons said. "I never knew my upper lip could feel so lonely."
Dorman, who spearheaded the idea, said the growing contest favors some more than others.
"I've made attempts before -- I wouldn't call it a complete mustache," he said, noting that the fire rescue team is also bringing other city departments into the contest.
Nationally, "Movember" month is meant to encourage men to start talking about health and wellness.