OAKLAND, CA - NOVEMBER 02: An American Airlines plane parks at the termial after arriving at the Oakland International Airport November 2, 2007 in Oakland, California. American Airlines is raising the price of domestic round-trip airfares $20 in an attempt to recover the cost of rising fuel prices. Delta Airlines is also raising fares on many of its domestic routes as oil prices near the $100 per barrell mark. (Photo by Justin Sullivan/Getty Images)
A blogger for the Harvard Business Review said he spent some time on an American Airlines flight recently thinking about what ails the Fort Worth-based company and came to this conclusion: the airline just hasn't figured out how to make travel fun.
The writer, Babson College Professor Tom Davenport, said the airline has no fun drinks, no joking flight attendants and no personal TV's on many of its planes.
"This is clearly a company that doesn't know how to have fun or help its customers do so," Davenport writes.
Davenport's blog post , which was also picked up by Bloomberg Business week, argues that lack of fun may be one reason American has ranked lower than some other carriers in the JD Power customer service rankings.