A new superstore opening in Allen is targeting a different audience -- kids.
Toys R' Us and Babies R' Us opened their first joint location in North Texas on Thursday and will offer products appropriate for every stage of a child's life from infancy through the teen years.
The toy store chain said the joint location gives parents a one-stop shopping experience just in time for holiday shopping.
The toy store opened Thursday in the Village at Allen.
A second joint location is planning to open in Irving later this month.