Super coverage of the big game at Cowboys Stadium

Super Bowl XLV Boosts Banner Business

By Ashanti Blaize
|  Thursday, Jan 20, 2011  |  Updated 7:00 PM CDT
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The area around <a title=Cowboys Stadium is showing some real signs of the Super Bowl, and behind each and ever banner you see is Fort Worth's Riser Naukam Design Group." />

Ashanti Blaize, NBCDFW.com

The area around Cowboys Stadium is showing some real signs of the Super Bowl, and behind each and ever banner you see is Fort Worth's Riser Naukam Design Group.

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Without a doubt Super Bowl XLV is going to be a big financial boost for North Texas businesses, with hundreds of thousands of football fans set to converge on Dallas-Fort Worth.  Some small businesses are looking forward to an even bigger cash windfall with the NFL contracting them to be a part of the Super Bowl Experience.

The area around Cowboys Stadium is showing some real signs of the Super Bowl, and behind each and ever banner you see is Fort Worth business owners Jeff and Amy Naukam and their team.

"We have 201 poles and 344 banners [around Cowboys Stadium]," said Jeff Naukam, co-owner of Riser Naukam Design Group.  "It this district alone it took us about three to four days."

What started as a dream for the couple about 11 years ago, is now a small business, doing big things.

"In and of itself the Super Bowl is great for the economy, its great for the area," said Amy Naukam.  "So then of course we go, 'well hey, yeah this is something that we're going to be a part of' and that's very exciting."

Riser Naukam Design Group was already under contract with the Arlington Convention and Vistor's Bureau.  When Cowboys Stadium cemented Super Bowl XLV, the NFL came knocking.

"We have stepped up in every instance and have proven that we can actually handle just about anything that comes our way," said Naukam.

Before game day, hundreds of Riser Naukam's banners will hang from Arlington to Irving and even in Fort Worth.

"Total banners with the host cities and different things that are going on," said Naukam.  "Right now we're looking at between 700 and 900 pieces."

The Naukam's believe they definitely have made their mark on Super Bowl XLV. "We'll probably keep a few, you bet," he said.

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