Southwest Airlines Wins Diversity Award

Local carrier recognized for its commitment to Hispanics

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    LOS ANGELES, CA - DECEMBER 21: Southwest and American Airlines jets taxi at Los Angeles International Airport (LAX) after a snow storm on the East Coast caused the cancellation of numerous flights out of LAX over the weekend on December 21, 2009 in Los Angeles, California. The Obama administration today is ordering airlines to allow passengers stranded on delayed airplanes for more than three hours to disembark. The new regulations will also require the airlines to provide food and water within two hours as well as operable lavatories and medical attention when needed. Airlines that schedule chronically delayed flights would be subject to government enforcement for unfair or deceptive trade practices. For more than three hours from January to June this year 613 planes were stranded on tarmac. The new rules will go into effect in 120 days. (Photo by David McNew/Getty Images)

    Hispanic Business Magazine selected Dallas-based Southwest Airlines as one of the ‘2010 Diversity Elite Companies’.

    The carrier was recognized for its commitment to Hispanic promotion, hiring, marketing and philanthropy.

    Sixty businesses made the magazine’s list, which has an audience of more than a million readers.