Richard Branson Pens Love Letter to Love Field

City to make decision on Love Field gates later this week

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    NEWSLETTERS

    With the future of two gates at Dallas Love Field up in the air, Sir Richard Branson penned a love letter to Love Wednesday.

    The video, above, is the latest shot in a public-relations campaign undertaken by the airline as they try to secure the rights to two gates up for grabs at Dallas Love Field Airport.

    Love Field Gate Debate Could End Wednesday

    [DFW] Love Field Gate Debate Could End Wednesday
    The debate over two Love Field gates could end Wednesday when Dallas City Council weighs in on whether Virgin America or Southwest Airlines should be allowed to use gates vacated by American Airlines.

    Virgin isn't the only airline seeking the gates, however.  Both Delta and Dallas-based Southwest, which already controls most of the gates at the airport, are both vying for the spots.

    Virgin, currently flying out of Dallas-Fort Worth International Airport, abruptly announced April 25 they were moving their North Texas operation to Love Field after gaining approval to use the gates from the U.S. Justice Department.

    The Fight Over Love Field Gates Heats Up

    [DFW] The Fight Over Love Field Gates Heats Up
    Virgin America has enlisted its brightest star, British billionaire Richard Branson, to help wage its campaign for space at a Dallas airport.

    The airline then began selling tickets for flights in and out of Love, even without the approval from the city — who owns the airport.  Competition for the gates heated up as the city said the future of those gates had not been decided, despite the approval of the DOJ.

    Branson has been in Dallas this week aiding in his airline's public relations campaign to sway the decision in Virgin's favor. While in town he's headlined a huge Cinco de Mayo rally at a Downtown Dallas restaurant-bar and given interview after interview with local media. Along the way, he's praised Southwest's underdog legacy but added, "They're no longer the David; they are the Goliath, and sometimes the Goliath needs a little bit of competition."

    The gates up for grabs were previously owned by Fort Worth-based American Airlines, but had to be divested as part of the airline's merger with US Airways.

    A.C. Gonzalez, the Dallas City Manager, has the final say and expects to have a decision on the gates by the end of the week.