Penney Resurrects the Word 'Sale' in Advertising

Penney had been avoiding using the word

Wednesday, Jun 6, 2012  |  Updated 11:02 AM CDT
View Comments (
)
|
Email
|
Print
Penney Resurrects the Word 'Sale' in Advertising

AP

J.C. Penney Co. has decided to resurrect the word "sale" during its monthlong events.

The new CEO of of Plano-based Penney -- Ron Johnson -- made the announcement to analysts as the retail chain seeks to halt a drop in customer counts and sales.

Investors were spooked even more, driving shares down 4 percent Tuesday. That extended a decline seen since early February when analysts starting becoming bearish about the new pricing plan that went into effect at the start of that month.

Penney has been using a three-tier pricing plan that offers everyday prices, monthlong discounts on select items and Best Fridays, which are clearance events.

But Penney had been avoiding the use of the word "sale."

Some shoppers were confused.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out