JCPenney Changing Logo to More Familiar Look

By Frank Heinz
|  Thursday, Oct 10, 2013  |  Updated 12:07 PM CDT
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JCPenney Changing Logo to More Familiar Look

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J.C. Penney Co. says they're going back to this old, more familiar logo.

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JCPenney is reverting to their old logo.

In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old logo.

JCPenney said research indicated customers overwhelmingly preferred the old look instead of the one adopted under now-former CEO Ron Johnson.

In Johnson's 2012 JCPenney logo, the company was referred to as simply JCP with the letters in white centered inside a blue box that sat at the top left of a red frame -- a design that was somewhat reminiscent of the American flag.

The re-introduced logo reads as JCPenney, with no other fanfare.

The retro look will soon roll out in print and digital items as well as on the company's credit card.

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