The company has said it has some "significant expansion and alliance news for the local market" in Dallas to announce Tuesday morning.
Officials at DFW Airport were very tight-lipped Monday night, but indicate they are also planning some sort of announcement Tuesday after 7 a.m.
From the very beginning of Virgin America, the company has expressed interest in Dallas as a market it would someday like to expand to.
Two weeks ago, the airline announced it plans to order 40 new Airbus A320s. That would more than double the size of Virgin America's fleet, so it is poised for expansion. The new planes will be delivered from 2013-2016.
Last year, the company's CEO told Bloomberg Business, "We have analyzed Dallas and Austin, places with big corporate and technology bases, that certainly would have some synergies with San Francisco and Los Angeles."
Virgin America launched in 2007 and said it hoped to be in the 30 top travel destinations in the United States within five years.
The airline caters largely to business travelers looking for more upscale service and high-tech entertainment on board.