"Granola Boy" Strives for National Recognition

By Kristi Nelson
|  Wednesday, Apr 28, 2010  |  Updated 10:48 PM CDT
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TCU Grad is Granola Entrepreneur

NBCDFW.com

Justin Anderson created his granola when he was 16.

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TCU Grad is Granola Entrepreneur

A recent graduate of Texas Christian University is the CEO of Anderson Trail a line of premium moist granola.
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A recent Texas Christian University graduate is already living the dream of free enterprise.

At just 23 years old, Justin Anderson is CEO of Anderson Trail, a line of premium, moist granola.

“I can't believe it's not only still around, but it's thriving,” Anderson said. “There's a lot going on with it."

Anderson created the first granola recipe himself when he was just 16 after finding he couldn’t eat crunchy granola while wearing braces.

Now there are three flavors: original, blueberry and peanut butter graham cracker, the newest flavor

“It tastes like a crumbled-up peanut butter cookie, and it’s only got six grams of sugar in it,” he said of the newest flavor.

Anderson is competing in the U.S. Chamber of Commerce I Am Free Enterprise video contest. The contest is designed to celebrate aspiring and established entrepreneurs. The top prize is $50,000.

Anderson’s video can be seen on the contest website and on YouTube

Horned Frog breaks bracket, invents Moist Granola

Anderson has already made it to the top 25, and judges will whittle that number down in the next few weeks and then allow the public to vote for a winner.

He said he believes he has a good shot at the grand prize.

"I would use these funds to help grow the business and to help get the product in more stores and to help get the word out there about Anderson Trail," he said.

Anderson Trail granola is sold at Central Market and Whole Foods stores across Texas and on Amazon.com.

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