Laid Off? Executive Coach Reinvents Careers

By Brian Curtis
|  Wednesday, May 6, 2009  |  Updated 7:15 PM CDT
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Ready for Recovery

Getty Images/John-Francis Bourke

If your employer has sent you packing, perhaps it's time for a career makeover.

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The key to succeeding in a tough market place may be understanding who you are and what you need.
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A Dallas-based executive coach helps people who've lost their jobs reinvent their careers by developing a person brand.

Valerie Sokolosky stresses the importance of developing a personal brand and uses a "360" evaluation. It involves her clients sending questionnaires to their family, friends and colleagues.

Sokolosky said developing a strong personal brand is critical to a successful job search.

"I haven't found anyone it hasn't worked for," Sokolosky said.

Sue Moore is one of Sokolosky's clients. After being laid off from her job as a bank executive, she turned to Sokolosky for help in developing her personal brand. Sokolosky guided Moore through the 360 process.

"It helped me to get very clear on who I am -- what I bring to the marketplace," Moore said.

It worked. Moore has since landed a job as a financial advisor with a global financial services company. And she looks at her layoff in a whole new light.

"It was probably one of the better things that's ever happened to me."

Sokolosky's organization is called Valerie & Company. There's also a quiz you can take on your personal brand at: http://www.reachcc.com/brandquiz.

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