Laid Off? Executive Coach Reinvents Careers

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    NEWSLETTERS

    TK
    Getty Images/John-Francis Bourke
    If your employer has sent you packing, perhaps it's time for a career makeover.

    A Dallas-based executive coach helps people who've lost their jobs reinvent their careers by developing a person brand.

    Valerie Sokolosky stresses the importance of developing a personal brand and uses a "360" evaluation. It involves her clients sending questionnaires to their family, friends and colleagues.

    Sokolosky said developing a strong personal brand is critical to a successful job search.

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    The key to succeeding in a tough market place may be understanding who you are and what you need.

    "I haven't found anyone it hasn't worked for," Sokolosky said.

    Sue Moore is one of Sokolosky's clients. After being laid off from her job as a bank executive, she turned to Sokolosky for help in developing her personal brand. Sokolosky guided Moore through the 360 process.

    "It helped me to get very clear on who I am -- what I bring to the marketplace," Moore said.

    It worked. Moore has since landed a job as a financial advisor with a global financial services company. And she looks at her layoff in a whole new light.

    "It was probably one of the better things that's ever happened to me."

    Sokolosky's organization is called Valerie & Company. There's also a quiz you can take on your personal brand at: http://www.reachcc.com/brandquiz.