A Dallas-based executive coach helps people who've lost their jobs reinvent their careers by developing a person brand.
Valerie Sokolosky stresses the importance of developing a personal brand and uses a "360" evaluation. It involves her clients sending questionnaires to their family, friends and colleagues.
Sokolosky said developing a strong personal brand is critical to a successful job search.
"I haven't found anyone it hasn't worked for," Sokolosky said.
Sue Moore is one of Sokolosky's clients. After being laid off from her job as a bank executive, she turned to Sokolosky for help in developing her personal brand. Sokolosky guided Moore through the 360 process.
"It helped me to get very clear on who I am -- what I bring to the marketplace," Moore said.
It worked. Moore has since landed a job as a financial advisor with a global financial services company. And she looks at her layoff in a whole new light.
"It was probably one of the better things that's ever happened to me."