A Denton councilman wants Denton to become a center for creative, tech-centered jobs.
Councilman Kevin Roden is developing a creative jobs initiative to boost business. He said Denton has a lot of talent in town through its music scene and two universities.
"I am convinced that if people realize the amount of creative talent we have in our town and realize that they are probably willing to work for a bit less than Dallas or Fort Worth, Houston, Austin counterparts because they want to stay in Denton, I think it will make a gold mine for prospective employers looking to find great talent," Roden said.
Josh Berthume, the creative director at Swash Labs Creative Agency, said he chose to do business in Denton because of its culture.
"We could have been in Dallas. We could have been in Austin," he said. "I like the idea of Denton, and I like this creative class that I started to see developing in Denton."
Nina Chantanapumma, the agency's director of production, said that bringing her dog, Noodle, to work is just one perk.
"I just fell in love with Denton," she said. "There is no need for all of our creative [people], all the geniuses to move away."
Roden said the next step is to work with existing companies such as Swash Labs and figure out what keeps them satisfied.