Dallas May Sell Naming Rights Of Cotton Bowl

City hopes to earn up to $10 million with sale

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    NEWSLETTERS

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    DALLAS - OCTOBER 11: A general view of the Oklahoma Sooners and the Texas Longhorns during the Red River Rivalry at the Cotton Bowl on October 11, 2008 in Dallas, Texas. (Photo by Ronald Martinez/Getty Images)

    The city of Dallas is hoping to score big bucks by selling the naming rights to the Cotton Bowl.

    On Wednesday, city leaders agreed to the sell the name of stadium though the director of Fair Park said the naming deal could take years.

    In all, the officials hope to earn betweem $5 million and $10 million for a 10-year contract to name both the Midway in Summer and the stadium.

    The stadium, which recently received a $57 million facelift, was built in 1930.

    Officials in Fair Park expect to make other announcements shortly regarding the Cotton Bowl,