A lot of the food eaten on Super Bowl Sunday will be made at companies based in Dallas/Fort Worth. National Restaurant Association research shows salsas, dips, spreads, chicken wings and pizza are considered must-haves on game day.
Don Miguel rolls out taquitos and flautas at a factory in Dallas. "We're able to reach everybody's household," said Bruce Salcido, Plant Manager for Don Miguel Mexican Foods. "Super Bowl is a big event, and it's huge for us 'cause we get to be a part of it."
Wing Stop in Richardson will sauce and toss 5.6 million wings.. 12 percent more than last year. A million gobbled up in Dallas/Fort Worth alone.
Frito Lay in Plano will feed the country's hunger for chips. Potato chips are king with Tositos and Doritos right behind. The snack giant pumps up production for Game Day.
Chips need a dip and that's where Wholly Guacamole enters the game. It's produced in Mexico and sent nationwide from Saginaw. Workers load more than 500 trucks for delivery to 15,000 stores during January.
"If people are trying us in January and liking us, then hopefully they'll continue to buy us throughout the year," Tracey Altman, Wholly Guacamole said. "Super Bowl is the event for us. We consider it the biggest sampling event of the year."