Chesapeake Energy Corporation cited economic conditions as it abandoned plans for Shale.TV, marketed as an on line education program on natural gas.
A statement Monday from Fort Worth-based Chesapeake Energy cited "economic challenges faced by our country and industry."
Spokesperson Jerri Robbins says the company will focus its time and resources on exploration and production.
Chesapeake Energy drew attention last summer with plans for a September debut of Shale.TV, an on line video channel including veteran journalist and anchor Tracy Rowlett.
Robbins said of the group assembled to produce the program: "Tracy Rowlett, Olive Talley and John Sparks are true professionals and represent the best of the best in journalism. We are deeply disappointed that their extraordinary work will not be seen."
The company has featured Oscar-winning actor and Texas native Tommy Lee Jones in some of its commercials.