Three's a Crowd, Four's a Calvin Klein Ad in SoHo
Sexy billboard prompts sharp reaction
By JOHN P. WISE
Updated 3:51 PM CST, Mon, Jun 15, 2009
A sexy SoHo billboard has even normally above-it-all New Yorkers gawking and talking.
The Calvin Klein billboard near the intersection of Houston and Lafayette shows a scantily clad young woman lying on top of a shirtless man while kissing yet another bare-chested fellow.
And as if the threesome isn't enough to disturb some members of the viewing audience, on the floor at the foot of the couch is yet another young man with his shirt and pants undone.
If you're keeping score at home, that's one young girl, three young men and a whole lot of skin. It's Calvin Klein's way of promoting denim.
"It's borderline pornographic," neighbor Lisa Marchese told The New York Daily News. "They all look so young, particularly the girl. And to portray them in a threesome - it's just taking it too far."
Calvin Klein reps say the company's "intention was to create a very sexy campaign that speaks to our targeted demographic."
The company practically made risque ads like this one famous some 30 years ago with then-teen Brooke Shields declaring, "You wanna know what comes between me and my Calvins? Nothing."
First Published: Jun 15, 2009 10:39 AM CST
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