PAWmicon: Canine Pop Culture Fest Published June 27, 2017 • Updated on February 24, 2020 at 4:57 pm Coo over woofers dressed as superheroes, and villains, too, from movies and comic books, at a sweet San Diego fundraiser. 13 photos 1/13 The Helen Woodward Animal Center It's a bird. It's a plane. It's Wonder Pup. 2/13 The Helen Woodward Animal Center Cute dogs in even cutter outfits will take over the Hazard Center on Saturday, July 15, at PAWmicon. 3/13 The Helen Woodward Animal Center Due to fan requests, the 2017 PAWmicon will be held one week prior to Comic-Con to allow attendees to take in both types of animated characters. 4/13 The Helen Woodward Animal Center The Helen Woodward Animal Center, of Rancho Santa Fe, hosts the event to help raise awareness for their rescues and hopefully get them adopted. Do note that PAWmicon will take place at the Hazard Center and not the Helen Woodward Animal Center, however. 5/13 The Helen Woodward Animal Center The 2-hour event, scheduled to last from 10 a.m. to noon, will include music, games and contests, though pups donning "pup culture-inspired" costumes will be the main draw. 6/13 The Helen Woodward Animal Center Many of the sweeties at Pawmicon will be available for adoption. 7/13 The Helen Woodward Animal Center Extra! Extra! Read all about it. Superhero saves orphaned puppy. 8/13 The Helen Woodward Animal Center There is nothing more "paw-fect" then matching costumes. Contest participants can dress up as a duo, or simply enter their pawsome pup. 9/13 The Helen Woodward Animal Center So arrive ready to have your heart strings tugged, and, just maybe, take home a forever animal. 10/13 The Helen Woodward Animal Center All funds raised will go to the pets and programs at Helen Woodward Animal Center. 11/13 The Helen Woodward Animal Center There's no telling if old enemies will cross paths at the gathering (though, surely, after a few sniffs and licks, they can come to an understanding). 12/13 The Helen Woodward Animal Center βWoof-erineβ 13/13 The Helen Woodward Animal Center Copyright FREEL - NBC Local Media More Photo Galleries First model of the USS Enterprise returned to the Roddenberry family PHOTOS: Michelle Pfiffer's Henry Rose Glass Truck O.J. Simpson, a life in pictures Memorial stones stolen from 9/11 tribute site in North Texas