Cracker Jack Replacing Toy Prize With Digital Codes for Baseball-Themed Mobile Games | NBC 5 Dallas-Fort Worth

Cracker Jack Replacing Toy Prize With Digital Codes for Baseball-Themed Mobile Games

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    NEWSLETTERS

    Cracker Jack
    Cracker Jack is unveiling a contemporized logo and packaging, with a whole new approach to the Prize Inside with baseball-themed mobile digital experiences directly from the sticker inside.

    It's the end of era.

    The iconic prize found in a bag of Cracker Jacks will be replaced with stickers containing digital codes for mobile games, the company announced Thursday.

    Cracker Jack, which is owned by the Frito-Lay division of PepsiCo, said the company is taking a new approach to their prizes with "baseball-inspired mobile digital experiences directly from the sticker inside."

    "The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life," Cracker Jack said in a statement.

    The new prizes will require fans of the caramel-coated popcorn and peanuts snack to down the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging.

    The announcement comes as baseball season gets into full swing.