Bikinis Sports Bar Owner Trademarks "Breastaurant" | NBC 5 Dallas-Fort Worth

Bikinis Sports Bar Owner Trademarks "Breastaurant"

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    Bikinis Sports Bar Owner Trademarks "Breastaurant"
    Bikinis Sports Bar and Grill
    The owner of Bikinis Sports Bar and Grill, Doug Guller, has trademarked the term "breastaurant®." (Photo of employees at a Bikinis Sports Bar and Grill)

    Break out the trademark symbols, the owner of Bikinis Sports Bar and Grill, Doug Guller, has registered the term "breastaurant®" through the United States Patent and Trademark Office.

    “We’re really excited about receiving this federal trademark,” Guller said in a press release. “Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America’s ONLY breastaurant®.”

    For the unfamiliar, a breastaurant is where scantily-clad women bring guests their food. Hooters, Twin Peaks, and Bikinis, of course, would fit that bill.

    Guller isn't a novice to pulling stunts like this -- last year he bought the town of Bankersmith, TX to rename it to Bikinis, TX.

    The first Bikinis opened in Austin in 2006. Since then, "America’s ONLY breastaurant®,” has expanded to Dallas, Richardson, Arlington, Houston, San Antonio, and other spots.