A 30-Second “Oprah” Ad Spot for Finale Costs $1 Million

By Beth Stebner
|  Wednesday, Apr 13, 2011  |  Updated 5:39 AM CDT
View Comments (
)
|
Email
|
Print
Famous Royal Weddings

Getty Images

You're getting an ad! And you're getting an ad! And you're getting an ad!

Photos and Videos
More Photos and Videos

Oprah is asking a pretty penny for her finale.

Entertainment Weekly reports the talk show stalwart's show is requesting $1 million for a 30-second spot, a price rarely seen on even prime-time finales.

To put it in perspective, a 30-second spot during this year’s Super Bowl will set you back $3 million, the Super Bowl Commercials website claims. According to the Wall Street Journal, the Academy Awards asked slightly less, in the neighborhood of $1.7 to $1.8 million.

Buyers lament there’s no guarantee that an audience will watch, though it seems unlikely, with big-name guests like the Obamas slated to appear in upcoming episodes.

And ad buyers are used to shelling out that kind of cash. According to the Chicago Sun-Times, advertisers paid a reported $2 million for the series finale of “Friends.”

Selected Reading: EW, WSJ, Chicago Sun-Times

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out