"Where in the World is Matt Lauer" is back, and this time, "Today" viewers are being given a chance to follow in his footsteps.
To celebrate the 10th anniversary of the "Today" host's travel series - where he traipses from country to country without giving his 30 Rock-logged co-hosts a head's up as to where he's headed - the daily news program is offering viewers a chance to win a trip to one of Lauer's destinations.
Not only will Lauer's latest trip - set to kick off November 7th - feature brand new Facebook and Twitter interaction (viewers will be able to unlock clues as to his whereabouts), the official "Today" show site will allow fans to log on for a chance to win a trip for two to one of Lauer's 2011 destinations. The best part? The winner gets to choose the destination.
The odds of one of the choice locales being extremely exotic are good, seeing as Lauer has already visited 44 different destinations, logging well over 200,000 air miles.
Selected Reading: MSNBC