Julia Roberts’ Ad Banned in UK

The ASA claimed the campaign to falsely advertise benefits of the makeup.

By Beth Stebner
|  Thursday, Jul 28, 2011  |  Updated 5:33 AM CDT
View Comments (
)
|
Email
|
Print
Cradle-Robbing Celebrities: Hef Ties the Knot

L'Oreal/FilmMagic

Three guesses which image is airbrushed.

advertisement
Photos and Videos
More Photos and Videos

Flip through the pages of any fashion magazine and you're sure to see impossibly smooth skin and flawless faces. But for our neighbors across the pond, airbrushing can go too far.

Jo Swinson, a parliament member from the U.K., said that recent Lancôme ads featuring Julia Roberts and Christy Turlington are false advertisements. While the foundation promises to reduce wrinkles, the images were so retouched that there’s not a crease or blemish in sight.

The Advertising Standards Authority approached L’Oreal (which owns both Lancôme and Maybeline) about the pictures. The company sent the ASA pictures of both Roberts and Turlington on the red carpet to show their natural beauty, but ultimately dubbed the final advertisement as an “aspirational picture.”

The ASA made L'Oreal pull both campaigns from the U.K.

According to the Guardian, the ASA wasn’t able to see pre-production photos of Roberts due to contractual agreements with the actress.

Julia Roberts and Christy Turlington--who are both quadragenarians—have no doubt aged well, but not well enough that they are free of fine lines and other factors that in fact reveal actual signs of being a human.

Selected Reading: Guardian, World Blog, Time

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Get NBCDFW on Mobile!
Get NBCDFW's free news and weather... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out