LOS ANGELES (AP) – There will be a new twist to this year's Super Bowl commercials -- a 3-D twist.
DreamWorks Animation is giving away some 150 million 3-D glasses at 28,000 locations around the country so people can watch a 90-second sneak preview of an upcoming animated feature called "Monsters vs. Aliens."
DreamWorks' CEO Jeffrey Katzenberg calls it "perhaps the biggest media-advertising event in history." And how much will it cost? Katzenberg will only say, "tens of millions of dollars."
He promises the glasses won't be the lame, red-blue system that's been around for years. He says the new technology is superior.
So, where do you find these free glasses? They'll supposedly be available at Pepsi/SoBe Life Water displays at grocery, drug and electronics stores and big-box retailers.
What the El!?! Editorial:
This ought to be interesting, I have yet to see too many 3D things work out on TV… guess we'll have to get some glasses and check it out.
And by the way, when you go looking for these glasses and you can't find them, here's the 4-1-1… call 1-800-646-2904 and you can get a pair for free.
And whatever you do, "don't Chuck your glasses" there's going to be a special 3D episode of "Chuck" on Monday, February 2, 2009 at 7pm Central.