In this comic book page released by Archie Comics, an animated depiction of Dallas Cowboys TE Jason Witten appears in the �Archie Double Digest� N. 217 in a story that, in conjunction with the N.F.L. and Mothers Against Drunk Driving aims to educate readers about alcohol. The comic will be available on March 23. (AP Photo/Archie Comics)
Cowboys tight end Jason Witten has teamed with Mothers Against Drunk Driving and Archie Comics to warn Archie, Jughead and the rest of the gang at Riverdale High, as well as other, real-life teenagers and parents about the dangers of underage alcohol consumption.
"The whole idea here is prevention. To prevent kids from drinking," Victor Gorelick, president and editor-in-chief of Archie Comics, told The Associated Press. "But a lot of parents know that this can be a big problem with teenagers, yet they have problems talking to their kids."
MADD recently contacted Archie Comics about PowerTalk 21, an annual national event on April 21, which aims to encourage parents to talk to their kids about drinking. The idea of Witten visiting Riverdale in a special issue of Archie was spawned shortly thereafter.
"One of the things that was discussed was the possibility of doing a story, involving Jason Witten," Gorelick said. "Riverdale is his first stop and that he's going to other schools, too."
Now, this idea has become reality. In the issue, Riverdale’s prom is just around the corner, and Archie and the gang are preparing for a big party at the house of a student whose parents are out of town.
"We've always tried to keep Archie up with the times," Gorelick said. "The story is not that long -- only about eight pages, and it's entertaining, but it gets the message across at the same time."
Stay on top of the latest Dallas Cowboys news with NBCDFW.com. Follow NBC DFW Sports on Facebook or have breaking Cowboys news sent directly to your phone with Blue Star SMS alerts. Text "bluestar" to 622339 (NBCDFW) to subscribe to this free service. Read more about it here.