Ticket Prices Climb With Dallas Cowboys' Success | NBC 5 Dallas-Fort Worth
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Ticket Prices Climb With Dallas Cowboys' Success

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    NEWSLETTERS

    (Published Friday, Dec. 9, 2016)

    Do you want to see the Dallas Cowboys play at AT&T Stadium? It'll cost you, big time.

    According to Forbes.com, resale prices for Cowboys home games are up 47 percent compared to last year.

    "Prices have a reached a point now where it's expensive," said TicketSource.com owner Hank Wendorf. "As they've continued to win, they've continued to rise."

    Tickets that would typically sell for $100 are now selling for nearly $300, and that's for the nose-bleed section.

    The season didn't start that way.

    "When Romo got hurt, ticket prices dropped," Wendorf explained.

    But now, all bets are off.

    "Once we clicked off a couple of wins, the market just started to jump," Wendorf said. "Even when the team is not performing well, the tickets are still in high demand."

    And there's no signs of slowing down, win or lose, because AT&T Stadium is an attraction itself.

    "What's so interesting and so unique about the Cowboys fans base," Wendorf said, "is there's actually more Cowboys fans outside of the Dallas-Fort Worth market than there are inside the DFW market. And there's season ticket holders in all 50 states."

    Once again, it proves that the Cowboys really are America's Team.

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