Dallas Cowboys, arlington, Jerry Jones, New York, Giants, Jets, New England Patriots, Forbes

The Dallas Cowboys Are No. 1... in Value

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Wrestler Ric Flair used to boast about his popularity and success in the ring to fans: "Whether you like it or not, it's the best thing going today. Whooo!"

Hate Jerry Jones or love him, his Dallas Cowboys are the most valuable franchise in the NFL, according to Forbes:

The Dallas Cowboys remained on top of our ranking, worth $1.65 billion, 2% more than a year ago. Thanks to the sale of personal seat licenses (the right to buy a season ticket) the team moved into their $1.15 billion stadium this season with only $200 million of debt and almost all of their season tickets sold.

The team has also leased most of the stadium's 300 luxury suites for an average $275,000 a year. Revenue from the new stadium, net of debt service and operating costs, will be about $285 million in 2009, more than double last year (last year's valuation of the Cowboys partly accounted for the new stadium). Once the reminder of seats, suites and sponsorships are sold the franchise will be worth in the neighborhood of $2 billion.

The Redskins came in second place followed by New England, New York Giants and New York Jets.

Nineteen NFL franchises are valued at $1 billion or more.

BY Newy Scruggs // Thursday, Sep 3, 2009 at 12:22 CDT

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  • 46% intrigued 13
  • 14% bored 4
  • 11% thrilled 3
  • 11% furious 3
  • 11% sad 3
  • 7% laughing 2
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      About the Authors

      FOLLOW US: twitter.com/BlueStarBlog

      JOSH ALPER

      Contributor to FanHouse.com and ProFootballTalk.com.

      MATT BARRIE

      NBC 5 sports reporter and anchor with reporting experiences on both sides ofthe Texoma border.

      SCOTT CRISP

      A Dallas native, a writer, a former collegiate athlete and a beleaguered, life-long Dallas sports fan.

      SAM HALE

      Sports producer for NBC 5, offering his take on everything behind the scenes with the Cowboys.

      DREW MAGARY

      Co-founder of Kissing Suzy Kolber, columnist for Deadspin, and author of Men With Balls, now in bookstores.

      NEWY SCRUGGS

      AKA Newdawg. NBC 5 sports anchor, and host of "Out of Bounds"

      EMAIL US: bluestar@nbcuni.com

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