Super Bowl XLV is still 136 days away, but hotels across North Texas are filling up.
"We've been anticipating the Super Bowl coming and all the festivities that go along with that for several years now, so the fact that it's almost here is really exciting," city spokeswoman Ashleigh Whiteman said.
The hotels, which are just down the street from Hurst's new conference center, are charging $350 to $400 per night.
About 10 percent of Bedford's hotel rooms are booked, with rates starting at $300.
In Mansfield, fans can get a room for about $229 to $249 at the Hampton Inn & Suites and other hotels, which are close to 40 percent booked.
The Hampton provides a game-day shuttle for Cowboys games at the stadium but not for the Super Bowl.
Burleson's rooms also are going fast, starting at $70 to $159 or higher.
"I think the general consensus is the Super Bowl will sell out the surrounding cities outside of Arlington," Renfroe said.
Many hotels in North Texas are requiring a minimum stay of three to four nights during Super Bowl week.