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NFL COO Says Cuban Was Asking the Right Question

Brian Rolapp is the chief operating officer of NFL Media

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    NEWSLETTERS

    Always outspoken Dallas Mavericks owner Mark Cuban made some waves this offseason when, in response to the announcement that the NFL would expand Thursday Night Football, he wondered aloud if the league wasn’t diluting its product and going down a dangerous road in terms of business.

    Pigs get fat, hogs get slaughtered. And [the NFL is] getting hoggy,” Cuban famously said, per the Hollywood Reporter. “When you've got a good thing and you get greedy, it always, always, always, always, always turns on you. That's rule No. 1 of business.”

    It was viewed at the time as shots fired from one of the more visible faces in the NBA across the deck of the NFL. But NFL Media chief operating officer Brian Rolapp isn’t mad about Cuban’s remarks. In fact, he says his questioning is justified--it’s just that the league is yet to see any evidence to suggest they’re over-saturating the market.

    "Cuban was asking the right question, and it's a question we ask ourselves all the time," Rolapp said. "But what we haven't seen yet is dilution [of the brand]. If we've hit the saturation period, we certainly haven't seen it. But it's something we keep an eye on."

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