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Study: Ladies Love the Cowboys

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    NEWSLETTERS

    AP

    As Waylon Jennings and Willie Nelson so beautifully warned us way back in 1978--and Ed Bruce before them, in 1975--cowboys aren’t easy to love, and they might be harder to hold; but neither that, nor a miserable 6-10 season has done much to sour women to the idea.

    As much is evidenced in a recent blog post by Darren Rovell of CNBC.com, which studies the gap in jersey sales between male and female fans. Of the most popular ten jerseys for the fairer sex, three belong to members of the Cowboys, and all of these players enjoy greater popularity in the female market than the male. From CNBC:

    “. . . Women clearly love their Dallas Cowboys. Wide receiver Miles Austin is seventh on the women’s list, but 13th on the men’s list. Quarterback Tony Romo is ninth on the women’s list and 11th on the men’s list. And the biggest jump of anyone on the list is tight end Jason Witten, who is 21st on the men’s list, but 10th on the women’s list.”


    So sure, the Cowboys might have had an historically bad season; they might have played so poorly as to force Jerry Jones’ hand in making his first ever midseason coaching change; they might’ve even caused fans severe grief that will take years to repress.

    But the chicks still dig ‘em. And isn’t that what it’s all about?

     

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