Kraft Foods, whose mac-n-cheese crackers are said to have a blast of cheesiness in every bite, may soon take to blasting a Texas landmark to rubble.
City officials in Irving will vote Thursday on a contract that would designate Kraft Foods, the second largest food and beverage company in the world, as the official sponsor of the implosion of Texas Stadium. The venue, which was built in 1971 at a cost of $35 million--$5 million less than the cost of the leviathan video board in the new stadium--is set to be demolished in March of next year. The decision to have the stadium imploded was announced in September.
Of course, the storied stadium closed as of the end of the 2008 football season as its main tenant, the Dallas Cowboys, moved into lavish Cowboys Stadium (also known as JerryWorld, the Jones Mahal, the Death Star and the Mothership) in Arlington.
Irving Mayor Herbert Gears says in the initial report that the partnership would likely bring over $1 million worth of national exposure to the city via media coverage and so forth.
Kraft officials are said to be excited about the potential deal, but would not discuss plans further until the vote was taken and the deal was complete.
