Speaking to reporters at an American Diabetes Association fundraiser on Thursday, Cowboys' owner and general manager Jerry Jones explained the comments made on an amateur video, which surfaced earlier in the week and spread quickly across the Internet.
In the 48-second video, which was shot on a camera phone without Jones's knowledge, the owner is shown discussing his relationship with former head coach Bill Parcells, saying he is "not worth a [expletive]" and insinuating that his 2003 hiring was a stunt to garner public support for a new stadium. Jones also said "I love him," in reference to the former coach.
Jones contended yesterday, per ESPNDallas.com, that he was being facetious, and that the remarks, while admittedly ill-advised, were taken out of context.
"Bill, first of all, is a real friend of mine," Jones said. "He is a great football coach. He probably has as good or better people skills than anybody I ever met. I have complete trust in him.
"The actual way I express myself is commonly known by my associates as a familiar, caring term of endearment, as you will. If I say to somebody that you're not worth a flip, then that means I think you're pretty good, certainly if I follow up with, I love you."
As we thought he might, Jones learned a lesson through this mini-controversy that he won't soon forget; namely, that in the day of camera phones, there is no such thing as "off the record."
"I certainly don't and wouldn't use four-letter words in anything that would be involved in the media or for people of all ages to hear," Jones said. "The other thing that I would be careful about is any wit or attempt at wit or humor or attempt at humor.
"But that's just not what you're thinking about when you're having a social moment."